Dark on light
Symbol
The four-dot mark on its own. Use anywhere the wordmark would be redundant.
Press kit
Press kit.
Logos, colours, typography, and the words we use about ourselves — all in one place. Pull what you need; copy is below the assets.
Logos
Three lockups, two surfaces.
Use the dark version on light backgrounds and the light version on dark. Symbol-only is for square crops, favicons, and any context where the wordmark would crowd.
Dark on light
Symbol + wordmark, horizontal
Default lockup for headers, signatures, and most layouts.
Dark on light
Symbol + wordmark, stacked
Use when vertical space is generous — covers, big formats, hero placements.
Light on dark
Symbol
The four-dot mark on its own. Use anywhere the wordmark would be redundant.
Light on dark
Symbol + wordmark, horizontal
Default lockup for headers, signatures, and most layouts.
Light on dark
Symbol + wordmark, stacked
Use when vertical space is generous — covers, big formats, hero placements.
Colours
Palette.
Core
The five tokens wired into the live site. Use these for surfaces, type, and primary CTAs.
Ink
#0F4040
--wb-ink
Primary text & dark surface
Paper
#F5F4F1
--wb-paper
Default page surface
Cream
#EDEDEB
--wb-cream
Secondary surface
Butter
#EDFFC5
--wb-butter
Inverse text on Ink
Sage
#9CAF94
--wb-sage
Accent / dark-mode hover
Extended brand
Reference greens, accents, and neutrals that the brand draws from for editorial work, illustration, and supporting surfaces.
Palm Green
#152F18
Deepest ink-green; editorial dark
Sinbad
#9DC4C0
Shadow Green — quiet teal accent
Iron
#D5E0DC
Mystic — cool neutral surface
Wild Sand
#F5F6F4
Lightest neutral surface
Peppermint
#E0EEE2
Frostee — soft sage tint
Sea Green
#3F9442
Forest Green — primary green accent
Conifer
#B5F564
Green Yellow — high-energy highlight
Dolly
#FAFA82
Pale Prim — soft lemon yellow
Tana
#CFCFB4
Chrome White — warm gray
Typography
Helvetica Now Display.
The wordmark uses two weights: Why (Regular, 400) and Brilliant (Medium, 500). The same family carries every headline, every body line, every CTA — so the brand voice is the type voice.
Regular · 400
Why
Body, captions, eyebrows, and the soft half of the wordmark.
Medium · 500
Brilliant
Hero headlines, lockup emphasis, and the assertive half of the wordmark.
Download Regular .woff2Download Medium .woff2
Helvetica Now Display is licensed; we host the .woff2 for the live site. Press use of the wordmark is granted; redistribution of the font itself follows the original Monotype licence.
Mission & vision
Mission
Most people never find work that truly fits who they are. We change that, one person at a time, with unlimited time and the precision of a companion who already knows why you are brilliant.
Vision
A world where work is an expression of who you are, not just an economic transaction. Where ikigai is not a luxury. Where brilliant people find the companies they were always meant for.
Golden circle
Why, then how, then what.
Why
Work is not just an economic transaction. It is how a person expresses who they are. When someone finds their ikigai, everything changes — for them, for the company, for the people around them.
How
We take unlimited time to understand both sides fully. We map ikigai, values, story and working style. We are strategic partners who tell you what you need to hear, not only what you want to hear.
What
An AI career companion — Nina — that guides people and companies to their true match, with the precision of a system and the care of a person.
Press release
Pull copy. Edit freely.
WhyBrilliant launches an AI career companion that listens before it suggests. Berlin — WhyBrilliant introduces Nina, an AI career companion built for people and companies who care about why work happens, not only what gets done. Nina takes unlimited time to understand both sides — values, story, working style — and only surfaces conversations that earn a real meeting. The company replaces the volume-driven model of recruiters and job boards with a slower, deeper one: free for candidates, paid by companies only when they hire someone Nina introduced. No retainers, no quotas, no spam. WhyBrilliant is led by co-founders Patrick and Aleksander, with a team in Berlin building toward a single goal — work that fits who you are. For interviews, assets, or partnership inquiries, contact press@whybrilliant.com.
Team
The people behind the companion.
Founders
Patrick
Co-founder
Builds the operating system behind every match.
Photo coming
Aleksander
Co-founder
Brings the long-arc relationships that make matches stick.
Team
Iris
Brand & narrative
Photo coming
Yannick
Engineering
Photo coming
Robert
Engineering
Photo coming
Sebastian
Operations
Photo coming
Chelsea
Talent partnerships
Photo coming
Chris
Engineering
Contact
Story, interview, or asset?
Reach the team directly at press@whybrilliant.com. We answer in plain language, and we try to do it in a sentence.